Welcome to Bidd

Unlocking the bond market for everyone, transparent & secured

What We Believe

Smarter investing should be for everyone.

The way you manage your money today shapes the life you’ll live tomorrow. That’s the impact of making smart investment choices. At Bidd, we’ve built a platform that gives everyone the opportunity to invest with confidence and clarity.

Democratize Alternate Investing

At Bidd, we’re focused on breaking down the two biggest challenges individual investors face when it comes to alternate assets: lack of access and lack of clarity. By addressing these head-on with better tools, education, and a transparent platform, we’re making alternate investing more approachable.

We Believe in Access

You will have access to alternative investment opportunities which were earlier available only to High-Net-Worth individuals and Corporates. These opportunities are now available to you too and you can now start investing with as low as ₹10,000.

Built on Trust

We know it’s hard to trust when it comes to investing. We are here to change that. Every decision we make is centered around your need and convenience, and to earn your trust. We are simplifying the entire process to make it very easy for you to be in control of your investments.

Bidd was launched in May 2023 with the acquisition of Orowealth, one of the pioneers of the digital wealth ecosystem and a leading investment platform with an AuM of ₹1,150+ Cr.


Under the InCred fold, Bidd will have significant competitive advantages with access to a deep network of issuers and industry leading credit & risk assessment capabilities. In addition to its fintech capabilities, Bidd will also have the added advantage of the support of a large financial services organization. This will greatly help in the journey of making alternate assets easy, trustworthy, and lucrative for the end investor.

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InCred group

The new-age of diversified
financial services

InCred is a new-age diversified financial services group that has established a strong reputation
across multiple businesses in the rapidly evolving Indian financial services market.

Our Vision

To build a world-class financial services brand that meets the economic needs of every Indian family and plays a meaningful role in shaping the country’s financial ecosystem.

Bhupinder Singh

Founder & Group CEO, InCred

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